Craft Beer Service Training

Why train my staff?

  • Craft beer drinkers are more educated than ever before about beer styles and flavors and that means their questions require a more knowledgeable server.

  • Your staff needs to be the go-to expert on the beer menu items you offer.

  • The more informed a server is, the more confident they will be and the more they will sell.

  • A knowledgeable staff member will quickly see how even basic craft beer knowledge can increase their tips.

Pick a Date

  • Any time and day of the week is available unless already booked. Please check our Calendar for available dates and times.

Book Your Tasting

Pricing and Reservations:

  • Please call or email for a quote on your tasting event. Tasting prices are based on location, theme, number of guests, special requests, etc.

  • Tastings need to be reserved at least 7 days prior to a requested date.

  • Non-refundable deposit of 50%
    of the total is due at the time of
    the reservation.

  • Balance is due on the date of the event upon our arrival.

As the Brewer Intended

Michigan Brew ToursMichigan Brew Tours
can train your team on proper beer service, sensory training,

and "beer clean" glassware.

Just call 734-666-5036 or

email john@mibrewtours.org

and we'll set up an on-site training session for your team to better serve your customer and your bottom line.

Why Train My Staff?

  • Craft beer drinkers are more educated than ever before about beer styles and flavors and that means their questions require a more knowledgeable server.

  • Your staff needs to be the go-to expert on the beer menu items you offer.

  • The more informed a server is, the more confident they will be and the more they will sell.

  • A trained server will soon see how even basic craft beer knowledge can increase their tips.

What We Cover

  • Basic beer styles

  • Basic beer ingredients

  • The concept of taste vs. flavor

  • How to talk about beer flavors with customers

  • Basic proper draft system maintenance

  • Proper beer service for both draft and bottles/cans

  • The "Beer Clean" glass rule and how to test for it

  • How the proper pour and a little knowledge can result in happier customers and increased profits

Request Training

Pricing and Appointments:

  • Please call or email for a quote on a craft beer service training session. Training prices are based on location of establishment and number of trainees.

  • Sessions need to be reserved at least 14 days prior to a requested date and are subject to availability.

  • Non-refundable deposit of 50%
    of the total is due at the time of
    the reservation.

  • Balance is due on the date of the training session.

© 2019 by Michigan Brew Tours LLC.     Legal Disclaimer

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